Example of a Marketing pitfall??

Need a few example of a marketing pitfall of a product or company for a short essay of about 1000-1500 words. Example given to me was the VB beer in australia. They use kangaroo meat to go along with their beer giving australians the impression that beer goes well with kangaroo meet BUT kangaroos are australia's national symbol! so that is considered a pitfall of VB. Can anyone come up with a few more examples? Tried searching but most are research papers and it cost to be members of the site. Thanks peeps!